Seventh Generation Appoints Alison Whritenour as Chief Executive Officer

Green Product Pioneer Selects Corporate Veteran to represent the next chapter of leadership driving mission and growth in a critical era for the category

Vermont business magazine Seventh Generation, a leader in home and personal care products based in Burlington, today announced the appointment of Alison Whritenour as Chief Executive Officer. Whritenour represents the next chapter of leadership that will continue to accelerate business growth while working towards the company’s mission to make the world a healthy, sustainable and equitable place for the next seven generations.

During her nine years at Seventh Generation, Whritenour held many roles in brand marketing, innovation and customer development, most recently as Head of Sales, where she drove the growth path while building a strong culture and sense of community.

As CEO, Whritenour is tasked with accelerating the growth of Seventh Generation while remaining true to its mission and values.

Alison Whritenour, seventh generation CEO

“From day one at Seventh Generation, I’ve been inspired by how our business can be a force for good. For nearly a decade, I’ve had the unique opportunity to experience our business from different angles, from product innovation to sales, which gives me an incredible understanding of our brand, our business and our consumers, ”said Whritenour. “I am honored to lead the company and its mission as we step into a pivotal time for the homecare category after the biggest upheaval in our category in decades.”

Whritenour joined Seventh Generation in 2012 to challenge the home and personal care product industries to change the way they think about product development and sustainability.

In her previous position as Sales Director, Whritenour reported directly to the Unilever organization, where she had a unique perspective on the seventh generation business through the lens of the broader Unilever portfolio and the role the company is playing in accelerating purpose and growth and as a beacon for sustainability.

Whritenour began her career in advertising before moving into brand marketing at Colgate Palmolive.

Whritenour holds an MBA from Fordham University and a BA from Loyola University. She lives in Vermont with her husband and three children.

Former CEO Joey Bergstein remains on the Seventh Generation Social Mission Board, which includes a number of dynamic sustainability leaders who ensure that mission and core values ​​are at the heart of every corporate action.

A pioneer in green products, Seventh Generation has a history of transforming commerce, promoting climate justice and justice, promoting the health of our environment, and inspiring a consumer revolution to promote the health of the next seven generations. You can find more information at

About the seventh generation
For more than 30 years, it has been Seventh Generation’s mission to help you protect your world with our environmentally conscious and effective household products. Our products are solutions for the air, surfaces, fabrics, pets and people in your home – and for the community and environment outside. Seventh Generation offers a full range of laundry, dish and household cleaners, baby products such as Free & Clear diapers, training pants and baby wipes as well as recycled paper products and recycled plastic garbage bags, personal care products such as deodorants and body wash and period care products including organic certified tampons. The company derives its name from the Iroquois Confederation’s Great Law, which says, “In each of our deliberations, we must consider the impact of our decisions on the next seven generations.” For information on seventh generation cleaning, paper, baby and feminine hygiene products, to find stores and explore the company’s website, visit

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